Pay Per Click Surrey
I have expertise in Pay Per Click Advertising (PPC) and provide services for clients in Surrey and the surrounding areas.
What is PPC?
PPC, often known as Search Engine Marketing (SEM), Google Adwords, Pay Per Click advertising or marketing, displays your ad when someone types a keyword into a search engine. Businesses advertise this way to quickly and economically connect buyers with their products and services.
Pay Per Click advertising is a great solution to drive instant targeted traffic to your website, stay ahead of your competitors and deliver more leads and greater sales. Unlike Search Engine Optimisation (SEO), there is an ongoing cost as you pay a cost for every click. Costs can be reasonable if the right keywords are chosen and the campaign is managed correctly. The main search engines that provide this service are Google, Yahoo! and MSN. PPC works on a bidding system where essentially the highest bidder for a keyword phrase is ranked highest in the search engine results pages. There are a few other factors that determine ranking, but bidding is a central factor.
I set up and manage a variety of campaigns for clients who want more qualified leads but don’t necessarily have the budget to approach an agency. With low overheads, the necessary skills and a proven track record, I can deliver great results and reduce your costs at the same time.
Why do PPC?
PPC gives immediate results and is extremely flexible: keywords can be added and deleted and ad copy can be changed depending on market conditions and your business needs. It is especially effective for short-term campaigns, where perhaps you have a one-off promotion that you want to advertise to your market.
Pay Per Click also provides an immediate return on investment and can be more economical than other forms of marketing. Compared to traditional marketing, PPC can be measured very accurately and mechanisms can be put into place to measure the effectiveness of campaigns. To maintain a campaign’s effectiveness and ensure keywords are performing, campaigns require regular review.
I have many years of experience of working with Pay Per Click Advertising and I have taken non-profitable campaigns and turned them around to show a positive return on investment and growth in sales. Also, I have many years experience of SEO and have achieved first position rankings for fairly competitive terms.
The PPC services that I offer include:
Keyword research
Identifying the keywords that will work hardest for you and maximise your budget.
Ad writing
Writing copy that gets your ad clicked on by the right type of customer.
Monitoring, Measurement and Reporting
Total transparency in reporting with effective monitoring of campaigns and feeding back analysis into the campaigns to continually maximise them. Measurement and reporting on progress and recommendations.
To find out more or to discuss your campaigns, please contact me.
I provide PPC management services all over the UK, but am based in Surrey.
Click on the link for information about Search Engine Optimisation in Surrey.
For more information about PPC, see Wikipedia's article.